Last week I met with one of the largest book store in Hyderabad; they have been doing business since last 60 years and is pretty much set with the existing model of business through their multiple retails stores across Hyderabad and Secunderabad.
All I asked them that whether they are prepared to meet the challenges of upcoming business models and the answer was that they are not sure! All they have tried is to put their catalogues online on Facebook and ask buyers to order from the catalogue and did not see lot of business this way. However they are willing to improve their online presence and not sure what is needed to improve this.
I went to their Facebook page and found a comment "how can i buy from you online?" and the answer was that they ask buyers to transfer cash to their account online including shipping and then they ship the items. They also said that they have no bandwidth to invest in creating their own payment page or integrate with some payment gateway. However they perceive that a page creation is simple but a page alone does not deliver the value.
I just demonstrated how salesinn.com works, he could create the same content which was simple and it delivered the value when the buyer could immediately see the item details and make a purchase. Now this is simplicity what we promised to every merchant partners who faces a similar challenge. One need not always hire an expert to build his own shopping cart or setup a payment gateway as this would be a complete overhead in todays competitive market. The infrastructure needed for setting up an online store itself will be so complex that a medium business house would need several people and managers time to maintain the same which would defocus them from the core business.
The store owner was smart enough to make the quick decision as this would help him be ready for future with no big investment. They decided to upload their entire inventory within a month.
All I asked them that whether they are prepared to meet the challenges of upcoming business models and the answer was that they are not sure! All they have tried is to put their catalogues online on Facebook and ask buyers to order from the catalogue and did not see lot of business this way. However they are willing to improve their online presence and not sure what is needed to improve this.
I went to their Facebook page and found a comment "how can i buy from you online?" and the answer was that they ask buyers to transfer cash to their account online including shipping and then they ship the items. They also said that they have no bandwidth to invest in creating their own payment page or integrate with some payment gateway. However they perceive that a page creation is simple but a page alone does not deliver the value.
I just demonstrated how salesinn.com works, he could create the same content which was simple and it delivered the value when the buyer could immediately see the item details and make a purchase. Now this is simplicity what we promised to every merchant partners who faces a similar challenge. One need not always hire an expert to build his own shopping cart or setup a payment gateway as this would be a complete overhead in todays competitive market. The infrastructure needed for setting up an online store itself will be so complex that a medium business house would need several people and managers time to maintain the same which would defocus them from the core business.
The store owner was smart enough to make the quick decision as this would help him be ready for future with no big investment. They decided to upload their entire inventory within a month.
