On a day in 2007, I was reading through a daily paper where I came to know how lizzat papad was started by the Gujarati women in Mumbai, I realized that even if there is a small capital, Indians can really dream big and are driven by an irresistible desire to convert their dreams
to reality. I started talking to small scale business promoters and traders and started learning about their market strategy and how they plan for converting every opportunity to a business.
Henceforth, I continued meeting ordinary people, who are trying to achieve big successes through
their vision, innovative business ideas and the will to achieve. I found most of them being able to get success in their local market easily and is at a juncture where they are constantly trying to find ways to expand their market to other part of the state, country and even to the world. Here I realized, that even if our country underwent a massive technology upgradation, most of the small medium business houses and entrepreneurs are not able to utilize the support from the advanced technologies because of the complexity of technology and not able to reach their potential customers beyond their local market.
Here is a juncture where I realized that there is a huge demand of a vehicle which can help bridge the gap between the small medium business and their potential customers around the country and abroad. Here is a classic example - everyone needs shoes but very few people would like to go to Agra to get a pair of good shoes, or the manufacturer of shoes at Agra can reach entire country. Lot of new International brands flooded metros and big cities to sell shoes; however they are 400% the cost of shoes which are easily available on the streets of Agra and of better quality. A good shoe is hard to find unless you visit the shop of Agra or you buy from the best brands at 400% cost.
Here is when the conceptualization of salesinn.com started as a vehicle that can provide a store to each of these small players and reach their commodities to potential buyers residing beyond their local market. It also sparked the thought of ensuring quality of product at core and delivering the value of money to the buyer.
Salesinn.com got defined as a
"responsible market" where every seller is contractually bound to deliver quality product before opening their store. The sellers are audited periodic basis to ensure that the quality of product is at par with defined market standard. Salesinn.com also ensure that buyers voice is heard for each and every purchase they make and communicated to sellers. By 2011 end, it was time for getting salesinn.com out for delivering the service when we roped in small medium businesses and merchants who has 100% CSR rating in their existing channels and markets. They were also evaluated in their ability to timely respond to order request and then provided store. What we found is that most of the entrepreneurs we selected are extremely passionate about building their business and they wanted this service to help them bridge their gap with customers.
Salesinn.com became live in July 2012 and since then started delivering what it promised to be a
"responsible market". Till date none of the potential customers/buyers has any complains against the sellers or the service. Overall, there are hundreds of users visiting salesinn every day and none had returned being unhappy about their purchase or about the quality of service. Salesinn continues simplifying business, and help building bridges in the land of entrepeneurs.
